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Expand your network of contacts and generate new opportunities
Expanding your network of followers on LinkedIn
Expanding your network of followers on LinkedIn is a crucial aspect of improving visibility and professional opportunities. As this platform becomes more competitive, it is essential to have effective strategies that facilitate the growth of meaningful connections. Optimizing your profile and creating valuable content are essential steps to attract followers. In addition, developing good networking and properly promoting your presence on LinkedIn can make all the difference in your career path.
What we do for you
We segment your ideal market and quantify it
We expand your network of contacts with key people in your market
Our Clients
- We build a constant machine for generating business opportunities
- We reach potential customers who are difficult to access through traditional channels
- We make your company and products known to key people in your sector
- We provide a high-value contact database to work through different channels.
- We focus on getting clients, not investing in advertising
100%
They know how to attract customers but they don't have time
90%
Managers with companies between 500k and 10M
85%
Industrial sectors
Active Networking on LinkedIn
Connect with Strategic People
An essential part of networking on LinkedIn is identifying and connecting with people who may be relevant to your professional growth. These connections must be managed strategically to maximize the benefits.
Personalization of Invitations
It's crucial to personalize connection requests. Instead of sending a generic message, include a note explaining why you want to connect. This can involve mentioning shared interests, events you've both attended, or appreciation for content you've shared. This approach shows genuine interest and can increase the chances of the invitation being accepted.
Key Contact Identification
Identifying key contacts in the sector is essential to building a strong network. This includes thought leaders, industry peers and influencers who can contribute significantly to professional development. Prior research into their achievements and publications can facilitate more relevant and valuable interactions.
Using LinkedIn Groups
LinkedIn Groups are spaces designed for collaboration and knowledge sharing among professionals with similar interests. Joining relevant groups is a great way to start conversations and interact with other members.
Selecting Relevant Groups
It's essential to join groups that align with your career interests and goals. These communities can be focused on specific industries, market trends, or professional skills. Participating in groups that truly interest you helps you build more meaningful connections.
Active Participation in Discussions
Active participation in group discussions is vital. Contributing comments, insights or questions shows interest and expertise, which can attract the attention of other members. Sharing personal experiences and knowledge on relevant topics can also strengthen the connection with other professionals.
Keeping in Touch
Once connections have been established, it is essential to maintain contact with those relationships. This practice not only allows for stronger bonds to be forged, but can also open doors to future collaborations.
Follow-up Messages
Sending follow-up messages after you've connected can be a great way to maintain the bond. Thanking them for connecting, commenting on something they recently posted, or suggesting a topic for discussion can keep the relationship going. These messages should be brief and meaningful, always remembering the context of the initial connection.
Continuous Interactions
Constantly interacting with connections is key to nurturing relationships on LinkedIn. This includes reacting and commenting on others' posts, as well as sharing relevant content that may interest them. Being present and active on the network helps maintain visibility and strengthen established ties.
Growth Monitoring and Analysis
LinkedIn Analytics Tools
LinkedIn offers a variety of tools that allow you to effectively track activity on the network. These tools provide data on interactions, follower growth, and content performance.
Publication Metrics
It is crucial to analyze the metrics of each post to understand what type of content generates the most interest. Some key metrics include:
- Views: Measures how many times a post has been seen.
- Interactions: Includes likes, comments and shares, reflecting audience engagement.
- Link Clicks: Lets you know how many people have accessed the shared links.
Demographic Analysis of Followers
Knowing who follows your profile or page is essential for tailoring your content. LinkedIn provides demographic information that includes:
- Geographic location: Understanding where your followers are from can make it easier to target future posts.
- Industry: Knowing what sector they work in will allow you to focus your content more effectively.
- Experience Level: Knowing your followers’ career paths helps you create relevant content for different career stages.
Contact Feedback
Feedback from colleagues and followers is a valuable component for adjusting strategies. Collecting opinions allows you to gain insights that improve the quality of your content and engagement.
Request for Opinions
Asking for feedback is a process that can be done through direct messages or surveys. Asking contacts to give their opinion on:
- The relevance of shared content.
- The quality of interactions.
- Possible topics you would like to see in the future.
Using Insights to Improve Content
Information collected from feedback should be carefully analyzed. Some approaches may include:
- Adjust posting frequency based on audience response.
- Explore new topics that spark interest.
- Strengthen the style and tone of the content based on the preferences shown.
Contact us
We will show you real examples of what can be achieved in LinkedIn Lead Generation