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Custom database generation on LinkedIn
Effective Strategies and Tools
Building custom databases on LinkedIn has become a key strategy for many companies. This social network allows them to capture valuable information about professionals and organizations. LinkedIn databases offer unique features that make it easier to identify suitable leads. Through customized search functions and direct interaction, business connections can be optimized.
What we do for you
We segment your ideal market and quantify it
We obtain the contact information of these people so that we can work with them through other channels.
Our Clients
- We build a constant machine for generating business opportunities
- We reach potential customers who are difficult to access through traditional channels
- We make your company and products known to key people in your sector
- We provide a high-value contact database to work through different channels.
- We focus on getting clients, not investing in advertising
100%
They know how to attract customers but they don't have time
90%
Managers with companies between 500k and 10M
85%
Industrial sectors
What is a LinkedIn database?
A LinkedIn database refers to an organized set of information obtained from the profiles of users and companies registered on the platform. This database allows organizations to identify and segment potential clients, collaborators or employees.
Main Features
Access to updated information
LinkedIn profiles are often continuously updated by users themselves, ensuring accurate and recent data.
Organized structure
The information is presented in a structured manner, facilitating filtering and specific searches.
Advanced segmentation
It allows you to set filters based on multiple criteria, such as geographic location, sector or type of position, thus achieving a more effective search.
Direct interaction
Databases facilitate direct connection with leads through messages and comments, enhancing opportunities for collaboration.
Types of information stored
Personal information
It includes data such as name, location, profile photo and contact details.
Work experience
Information is collected about users' previous employment, covering job titles, duties, and duration of each position.
Academic background
Records the educational trajectory of users, including institutions and degrees obtained.
Skills and abilities
Users have the ability to highlight specific competencies, which is useful for identifying areas of expertise.
Recommendations
Opinions and testimonials from former colleagues or clients can provide a more complete view of the reputation and capabilities of contacts.
Features and benefits of LinkedIn databases
LinkedIn databases offer multiple features and benefits that enhance companies' ability to identify and connect with relevant leads for their business. These features allow for efficient information management and optimize marketing and sales strategies.
Access to detailed profiles
LinkedIn provides deep access to information in user profiles. Each profile contains data on work experience, skills, education, and other relevant aspects. This access allows companies to:
Knowing the professional history of potential clients or collaborators, which facilitates the evaluation of their skills.
Identify common connections that can open doors to meaningful conversations.
Analyze the career paths of contacts to understand their motivations and aspirations.
Custom search
LinkedIn's advanced search functionality allows users to filter results based on a variety of criteria, including industry, location, experience level, and job title. This translates into several benefits, including:
Facilitate the identification of leads that perfectly fit business needs.
Increase efficiency in searching for relevant profiles, reducing the time spent finding suitable contacts.
Allows you to identify specific market niches to target with more effective marketing campaigns.
Contact list generation
LinkedIn makes it easy to create personalized contact lists, which is crucial for developing business relationships. The benefits of this feature include:
Organize relevant profiles into specific lists by objective, sector or campaign.
Allow for more structured tracking of interactions and potential collaborations.
Facilitate the planning of more effective outreach strategies.
Precise segmentation for lead identification Proper segmentation is essential for identifying valuable leads on LinkedIn. It allows companies to direct their efforts towards a well-defined target audience, optimizing the use of resources and increasing the effectiveness of their marketing and sales strategies.
Location
Filter by specific cities, provinces, or countries to locate leads in geographic areas relevant to your business.
Sectors of activity
Select the industrial sector of interest, facilitating the identification of professionals who align with the business objectives.
Workstation
Select profiles for specific positions, from executives to managers and specialists, thus adjusting to the type of client or collaborator desired.
Experience level
Filter by years of experience or professional level, allowing you to locate leads who are at the right stage in their career.
Specific skills
Look for leads that have particular skills or abilities that match the needs of the business.
Contextual data of profiles LinkedIn profiles offer contextual information that enriches the segmentation process. This data allows companies to better understand their leads and adapt their outreach strategies. Some important aspects include:
Career path
Analyzing leads' work history can reveal their interests and priorities, helping you formulate more relevant proposals.
Academic background
Knowing the educational level and institutions where leads come from provides context about their background and career prospects.
Interactions and activity
Observing how leads interact on the platform, such as their posts, comments, or participation in groups, provides valuable insights into their level of engagement and topics of interest.
Common connections
Identifying mutual connections can facilitate introductions and establish a foundation of trust for the initial approach.
Improving the quality and effectiveness of the database
Improving the quality and effectiveness of the database is crucial to ensure that marketing and sales strategies are effective. Keeping information up to date and relevant allows companies to maximize their performance in lead capture and conversions.
Evaluating the quality of leads
To ensure that the leads generated are of high quality, it is important to implement a rigorous evaluation process. This process involves reviewing several factors that determine the relevance and conversion potential of each contact.
- Demographics Review: Analyze the lead's personal information such as age, location, and industry. This helps you better understand whether the lead fits the profile of your target customer.
- Analysis of previous interactions: Look at previous communication with the lead, including messages, comments, and reactions. Previous interactions can be an indication of interest and willingness towards the company.
- Profile quality: Evaluate the completeness of the lead’s LinkedIn profile. A well-crafted profile, with recommendations and a clear work history, is often an indicator of a more serious and engaged lead.
- Conversion potential: Define criteria that allow you to identify leads with a high probability of becoming customers. This can include factors such as the position they hold, the company they work for, or the specific industry they represent.
Continuous database optimization
Periodic update
It is necessary to review and update the database regularly, removing contacts that are no longer relevant and adding new leads. This process helps keep the database fresh and useful.
Dynamic segmentation
Adapt lead segmentation based on new data or changes in consumer behavior. Adjusting categories and filtering criteria can help identify previously unnoticed opportunities.
Implementation of new technologies
Using advanced database management tools can facilitate continuous optimization. Platforms that integrate artificial intelligence can offer real-time analysis on the quality and effectiveness of leads.
Sales feedback
Establish a communication channel between sales and marketing teams. Feedback on which leads are converting into customers helps identify trends and adjust lead generation efforts in an informed manner.
Experts for over 20 years in the generation of custom databases.
Contact us
We will show you real examples of what can be achieved with a custom database on LinkedIn.